Co-Founders + Owners

Jake & Joanna Haynes

Joanna Haynes is the powerhouse co-founder of PURE Creative Services, with a story as bold as her ideas. She kicked off her entrepreneurial journey at just 14 with her own makeup company—yes, fourteen! From there, she headed to UCLA to study both theology and pre-med (because why not do both?), eventually diving into the fast-paced world of ERs and healthcare. After years in scrubs, she made a sharp pivot into marketing by joining a healthcare startup, where she found her true creative spark. Armed with an MBA (2012–2014) and a serious drive to build something of her own, Joanna launched PURE Creative Services in 2014. Today, she blends strategy, storytelling, and serious style to help brands shine.

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Jake Haynes, co-founder of PURE Creative Services, has always been a creator at heart. A musical prodigy and imaginative builder from a young age, he spent his childhood sketching skyscrapers and dreaming up architectural masterpieces. By 16, he had built his own computer from scratch, and at 17, he was designing his first computer game—just for fun. Naturally gifted in design, he studied Graphic Design in college and quickly turned his talent into a career, helping shape iconic logos and launch international brands.

Jake’s visionary approach to design and innovation perfectly aligns with Joanna’s bold creativity and entrepreneurial spirit. Together, they built PURE on a foundation of bold creativity, intentional success, and unwavering authenticity.

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PURE Creative Services

Where vision is built, and brands are born.​