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SPORTS MEDICINE INSTITUTE

HELPING ONE OF ORANGE COUNTY'S TOP DOCTORS TO CREATE THEIR OWN FIRM

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PROJECT OVERVIEW

DELIVERABLES

Competitive Landscape

UX / UI Design
Art & Branding Direction

Visual Design
Logo Design
Creative Direction
Motion Design

Dr. Samir Nayyar, a distinguished orthopedic specialist from Southern California, leads SMOI (Sports Medicine & Orthopedic Institute) with a deep commitment to patient-centered care and advanced musculoskeletal treatments. When Dr. Nayyar approached us, he was looking to elevate his digital presence to reflect the depth and breadth of his expertise. With a diverse range of orthopedic services offered—from joint replacement and sports medicine to regenerative therapies—Dr. Nayyar needed a website that could clearly communicate his capabilities while remaining user-friendly and visually engaging.

Our team partnered closely with him to rebrand and relaunch his practice, crafting a comprehensive website that showcases his full suite of services. We developed custom graphics, intuitive navigation, and compelling content tailored to his target audience, ensuring prospective patients could easily find the information they needed. The rebrand not only refreshed his online identity but also positioned SMOI as a modern, trusted destination for orthopedic care. Since the launch, Dr. Nayyar’s practice has gained greater visibility, attracted more orthopedic patients, and continues to grow as a trusted leader in orthopedic care.

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Located In San Diego, CA

Operating Worldwide

© 2025 by PURE CREATIVE SERVICES

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